Content strategy | Web and mobile UX copy

Sara Brody

I'm a certified UX writer who's passionate about advocating for users while giving voice to my stakeholders' visions.

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The Sightly App

Mental health struggles are personal, unique to a patient’s circumstances, and can’t be treated with a one-size-fits-all approach. However, it can be challenging and expensive to access traditional psychiatric care, and many apps geared at mental healthcare do not offer adequate personalization. 
 
To solve this problem, founders Julian Divito and Karan Ballal sparked the idea for Sightly. The app offers truly individualized mental health programs, based on CBT principles, that help users address the root cause of their negative emotions. 

Your Quit wireframe

In a 2018 survey, 55% of smokers said they'd attempted to quit cigarettes in the past year, but only 7.5% of those quit attempts were successful. The unfortunate reality is that while smoking cessation apps can be motivating tools, many quit attempts end so disappointingly they send the smoker back to square one.

 

If most smokers want to kick the habit, how do we get them there? I undertook this project after completing the Fundamentals of UX Writing to put my skills to use building a wireframe from scratch.

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Content & copywriting

Before I transitioned to UX, I worked in a wide range of industries as a content and copywriter. My portfolio includes marketing copy, long- and short-form articles, emails and webpages, and mobile games. I've written professionally in the fields of finance, health care, real estate, and education.

As in UX, I always love the challenge of distilling complex subject matter to make it accessible to a general audience. I'm also passionate about synthesizing a business's vision with its audience's needs.

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